Best Black Friday Deals from Emma Sleep to Shop in 2023

For instance, score 55 per cent off the Emma Zero Gravity Mattress, and add the Queen size to your shopping cart for $1,331.55 (down from $2,959). Our deputy editor Melody Teh trialled this specific mattress for over a month and said it was not only “comfortable and supportive” but the “best mattress I’ve slept on”. You can read her dedicated review here.

If you’re looking to update your bedroom, then you can slash 44 per cent off the Emma Cool for the Summer Bundle. It includes Emma’s most awarded cooling mattress, the Emma Diamond Mattress, and fan-favourite Emma Signature Bed.

This year Black Friday falls on Friday November 24.

Black Friday first began in the US on the Friday following thanksgiving, which is observed on the fourth Thursday of November.

Traditionally, this Friday marked the beginning of the holiday spending rush but in recent years it has snowballed into a global shopping phenomenon where retailers offer staggering discounts on a range of products across technology, beauty, fashion, homewares and more.

In Australia, Black Friday now competes with Boxing Day as our biggest shopping extravaganza.

Cyber Monday is Black Friday’s trusty counterpart. Held on the Monday following thanksgiving, Cyber Monday initially began in 2005 as the “online” version of Black Friday back when online shopping wasn’t quite as prolific as it is today.

Cyber Monday is the Monday straight after Black Friday. So, it will be held on Monday 27 November.

Want more discounts? Of course you do – check out the news.com.au Coupons page to save big on all your favourite online brands and retailers. Then never miss a review, product release or gift guide by signing up our subscription fee-free newsletter.

Marina has been helping Australian shoppers find products that are actually worth buying for more than five years. Since joining news.com.au’s shopping team in 2021, she has become an expert in sales and deals and curates news.com.au checkout’s must-read weekly shopping and deals article. For the past five years, she has covered mega sale events like Black Friday and Boxing Day, sifting through hundreds of deals to find the biggest discounts on the products worth adding to cart. She is also passionate about all things beauty having tested hundreds of serums, eye creams and moisturisers to provide first-hand reviews. She has previously worked at comparison site Finder as a Shopping Writer and has written for popular titles including Marie Claire, Women's Health and The Carousel.

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